The Full Story
About
Brandon Mason founded ABC Prep in August of 2021. After coaching college basketball for several years, Mason noticed a change in the landscape of college recruitment after the pandemic. Keeping his past experience in mind, he saw a need for New Mexico kids to have another option with a national team and a post-graduate program.
Mission
Our mission is to provide a foundation for student athletes to create and build their own legacies.
Vision
ABC Prep, the premier sports education brand in New Mexico, is dedicated to providing a comprehensive education model that empowers student athletes to excel in both their athletic pursuits and academic journey, preparing them for success in college and beyond. ABC Prep offers unique experiences around the state, U.S., and internationally. The program is designed to provide student-athletes with the tools and opportunities to grow and succeed both on and off the court.
Our Values
Commitment to Excellence
A commitment to excellence goes above and beyond requirements and expectations. It is the pushing of boundaries to achieve the highest quality results taking pride in the work that is done. A spirit of excellence inspires and motivates athletes to continuously improve bringing the best out of everybody.
Discipline
Implementing discipline at ABC Prep teaches athletes to stay in shape, lift weights regularly, eat healthy even at home, go hard in practice, and put in extra work.
Great Attitude
Having a great attitude means expressing a positive outlook and enthusiasm. There might be a difficult practice or game, but having a great attitude, doing what it takes, and inspiring others to do the same goes a long way.
Integrity
Acting ethically and transparently in all practices and the classroom, prioritizing doing the right thing over personal gain. It means being accountable and following through with decisions made, even if no one is around to see it.